our story.

The vision for Unleashed Performance was born from the experience and dedication of James Parker. As a former British Army Physical Training Instructor, James developed an unparalleled expertise in fitness and motivation. After leaving the Army, he set out to create a fitness service that combined his technical knowledge with a genuine desire to help people transform their lives.

In 2006, James launched Progressive Fitness, which quickly gained a reputation for effective training and a strong sense of community. Over the years, the brand evolved, and in 2020, Progressive Fitness became Unleashed Performance, marking a new era of growth and innovation. The transformation was fuelled by the partnership with Tony Doherty, a trusted friend and business partner who brought fresh energy and ideas to the company.

Unleashed Performance is not just a gym – it is a community. From hosting some of the first fitness boot camps in Berkshire to becoming the headline sponsor of the Reading Half Marathon from 2020 to 2023, we have always been about more than just workouts. We are about fostering connections, celebrating achievements, and inspiring each other to be the best versions of ourselves.

What Makes Us Different:

• State-of-the-Art Facilities: Our gym is designed to keep you motivated, with no waiting for equipment and plenty of space to train.
• Personalised Training: Tailored programmes ensure your unique fitness goals are met.
• Supportive Community: Join like-minded individuals who share your drive and passion.
• Expert Trainers: Our team is dedicated to helping you succeed, every step of the way.