OUR STORY

At Unleashed Performance, we are redefining fitness by combining expert training, an inspiring community, and a passion for helping individuals unlock their full potential. Our journey began with a simple mission: to create a space where everyone, from beginners to seasoned athletes, feels empowered to achieve their fitness goals.

The Roots of Unleashed Performance

The vision for Unleashed Performance was born from the experience and dedication of James Parker. As a former British Army Physical Training Instructor, James developed an unparalleled expertise in fitness and motivation. After leaving the Army, he set out to create a fitness service that combined his technical knowledge with a genuine desire to help people transform their lives.

In 2006, James launched Progressive Fitness, which quickly gained a reputation for effective training and a strong sense of community. Over the years, the brand evolved, and in 2020, Progressive Fitness became Unleashed Performance, marking a new era of growth and innovation. The transformation was fuelled by the partnership with Tony Doherty, a trusted friend and business partner who brought fresh energy and ideas to the company.

James Parker giving a speech
Unleashed Performance Trainers

Building a Community of Excellence

Unleashed Performance is not just a gym – it is a community. From hosting some of the first fitness boot camps in Berkshire to becoming the headline sponsor of the Reading Half Marathon from 2020 to 2023, we have always been about more than just workouts. We are about fostering connections, celebrating achievements, and inspiring each other to be the best versions of ourselves.

What Makes Us Different:

  • State-of-the-Art Facilities: Our gym is designed to keep you motivated, with no waiting for equipment and plenty of space to train.
  • Personalised Training: Tailored programmes ensure your unique fitness goals are met.
  • Supportive Community: Join like-minded individuals who share your drive and passion.
  • Expert Trainers: Our team is dedicated to helping you succeed, every step of the way.

 

Our Vision

At Unleashed Performance, we are on a mission to help everyone unleash their potential. By continuously evolving and staying at the forefront of fitness, we aim to provide an environment where people can thrive – physically, mentally, and socially.

Join Us

Whether you are taking your first steps on your fitness journey or looking to push beyond your limits, Unleashed Performance is here to guide and inspire you. Together, we will achieve greatness.